September 30, 2026

Feeld grew revenue 31.5% in 2025, mostly outside the UK

Feeld Ltd's group revenue rose 31.5% to £64.4 million in the year ended December 31, 2025, according to audited accounts filed with Companies House on September 30, 2026. Sales outside the UK made up 87.0% of that revenue, by the accounts' own country split, and profit for the year was £8.9 million.

Feeld Ltd, the company behind the app Feeld, filed audited group accounts for 2025 with Companies House, the UK company registry, on September 30, 2026. Revenue was £64.4 million in the year ended December 31, 2025, up 31.5% from £48.9 million in 2024, according to the accounts, audited by Armstrong Watson. Profit for the year was £8.9 million in 2025, compared with £7.4 million in 2024.

By our arithmetic from the accounts, £14.7 million of the £15.4 million increase in revenue came from outside the UK. Sales to the rest of the world rose 35.5% to £56.0 million in 2025, from £41.3 million in 2024, according to the accounts’ split by country of destination, and made up 87.0% of revenue. UK sales rose 10.2% to £8.4 million, from £7.6 million in 2024. The accounts do not break “rest of the world” down, so there is no figure for the US or Sweden, and the accounts give no user numbers.

The accounts also split revenue by when it is recognized. In 2025, £38.4 million came in “over time” and £26.0 million “at a point in time,” compared with £30.3 million and £18.6 million in 2024. The filing does not say which products fall where. Our assumption, not the filing’s: “over time” means subscriptions and “at a point in time” means one-off in-app purchases such as pings. If so, about 60% of 2025 revenue (£38.4 million of £64.4 million) was subscriptions and 40% (£26.0 million) one-off purchases.

Administrative expenses rose 37% to £32.9 million in 2025 from £24.0 million in 2024, faster than revenue. Profit before tax rose to £11.4 million from £9.3 million. The group had an average of 87 employees in 2025, compared with 88 in 2024, and the strategic report credits “operational and technological efficiencies.” It also names retention rates and monthly active users as key performance indicators, then publishes neither in the accounts.

Our reading: Feeld grew in 2025 while two other apps lost users in the second quarter of 2026. Tinder’s daily active users fell 4% year over year (Match Group) and the Bumble app’s paying users fell 16.9% (Bumble). The periods and the measures differ, and nothing in the filing connects Feeld’s growth to their decline.

Apple’s App Store Sweden listing, which we read on October 5, 2026, names the app “Feeld: För par och singlar” (for couples and singles), rated 18+. In-app purchases that day included “Feeld Subscription” and “Majestic Membership,” both at 159 kr for 30 days and 319 kr for 90 days, Majestic for a year at 799 kr and a single ping at 16 kr. The listing does not say how the two memberships differ. Our Feeld page has the scores and the full price table.

Source: Full accounts made up to 31 December 2025