Should you kiss on the first date? Consent first, then evidence

Updated · 12 min read

Yes, if you both want to, and you find that out by asking or by a lean-in that is met. Consent comes before timing. We found no research that favors any moment for a first kiss, and no study that links a first-date kiss to what happens next.

Should you kiss on the first date?

If you both want to, yes. If either of you does not, no, and the evening still counts as a date.

The question is really two questions. The first is about consent, and it has clear answers: a kiss needs a yes from both people, and either of you can take that yes back. The second is about timing, whether a first date is too early, and we could not find research that settles it. We found no study testing when a first kiss works best, and none testing whether a first-date kiss changes what happens afterward.

What does exist is polling on attitudes. In a YouGov poll of 1,686 British adults, run January 31 to February 1, 2022 and published February 11, 79% said a kiss on or just after a first date is acceptable and 13% said it is unacceptable, which measures what people consider fine rather than what they actually did (YouGov, 2022).

Our view: a first date can end with a kiss, a hug or a wave, and any of those is a normal ending.

This page sticks to the kiss. Where to go is on our first date ideas page, and the rest of the evening, from the greeting to who pays, is in first date tips.

How do you know if they want to kiss?

Ask in words, or stop partway into a lean and see whether they close the gap. “Can I kiss you?” is one short question and replaces a guess with an answer. theSkimm’s 2024 piece, republished from Well+Good and quoting several dating experts, recommends the same question (theSkimm, 2024).

Rape Crisis England & Wales draws the line between a yes and everything else on its myths page: “not saying ‘no’ is not the same as someone giving their consent”, and “if someone seems unsure, stays quiet, moves away or doesn’t respond, they are not agreeing” (Rape Crisis England & Wales, read October 5, 2026). The same page says everyone has the right to change their mind at any point. The law in England and Wales defines consent as agreeing by choice, with the freedom and capacity to make that choice (Sexual Offences Act 2003, section 74). Both are about sexual consent in general. Our reading: the same floor applies to a kiss at the end of a date.

Our view: a lean-in that is met is a yes. Anything less is a question still open, and the quickest way to close it is to ask. A smile is not an answer, and neither is the fact that the date went well.

Several of the advice pages we opened list signs that someone wants to be kissed: lingering eye contact, leaning closer, a glance at your mouth. theSkimm’s piece also mentions reading lean and eye contact, next to asking. We found no study that tested these cues as a way to tell whether one particular person wants a kiss at one particular moment, and the lists we came across do not cite one. Our view: treat a sign you spotted as a reason to ask. A lean-in that meets your own pause is different, because it answers you.

What do you do if they say no, or pull back?

Accept it and carry on with the evening. “Not tonight” is a complete reply, and it does not need a follow-up. It does not call for an argument, a second attempt before the night is over or a “why not?” Our view: a turned cheek or a step back is also an answer.

Rape Crisis England & Wales counts moving away as not agreeing, and says a yes can be withdrawn at any point. Our view: nobody owes a reason for pulling back, or for taking a yes back.

Our view: say something short and ordinary, then move on, for example “No problem. I had a good time tonight.” It works because it accepts the answer, adds no question and leaves the evening where it was.

We found no research linking a no to a kiss with what happens next, so the clearer way to find out is to ask about the second date. People skip a first-date kiss for many reasons, including ones they do not owe anyone, and guessing which one applies only produces a story you wrote yourself.

Our view: what counts as a red flag here is the reaction to a no: sulking, pressing, joking about it until the other person gives in, trying again an hour later or demanding an explanation.

How many dates before the first kiss?

There is no tested number, and no study we found settles when to kiss on a date: none compared a first date with a third, or the start of a date with the end. What circulates instead are rules: the three-date rule, “never on the first date”, the 3-3-3 rule, whose versions disagree, and the rules people ask about below. All of these are rules people pass around, with no data we found behind any of them. For the other counts people ask about, exclusive, official and sex, see how many dates before a relationship.

The advice pages we opened agree with that much. Refinery29’s 2019 piece, built on people’s own accounts of why they did or did not kiss, concludes there are no rules (Refinery29, 2019), and Zoosk’s guide, whose page shows inconsistent dates, tells readers to ask permission (Zoosk, 2023).

One study gives a loose reason to expect people to differ, though it did not test schedules. A questionnaire study of 1,041 US college students found that people differed in what they used kissing for, and that how much it mattered depended partly on whether the relationship was short-term or long-term (Hughes, Harrison & Gallup, 2007). Our reading: someone who uses a kiss to find out whether there is anything there and someone who saves it for a person they already trust are not running on the same clock.

Our rule of thumb: ask near the end of a date that ran long, say after a second drink nobody planned or on the long way to the train. By then the question is easy to ask, and a no is just as easy to give.

What is the 90/10 rule for kissing?

It comes from a line in the 2005 film Hitch, in which the title character says “the secret to a kiss is to go 90% of the way” and then wait for the other person to come the rest (Hitch, 2005). Our reading: as a habit it is close to the pause described above, where the other person closes the gap or does not. As a rule it has no data behind it.

What is the 3-6-9 rule in dating?

It is not about kissing. The pages we opened describe a relationship framework that splits the first nine months into a honeymoon stage, about the first three months, a conflict stage from month three to six and a decision stage from month six to nine. Bustle’s version from September 24, 2025 and Brit + Co’s from January 5, 2026 agree on the stages (Bustle, 2025; Brit + Co, 2026). Bustle traces the rule to TikTok creators without giving a date, and we found no study behind it.

What is the 3 month kiss rule?

We found no established rule by that name. What ranks for the question is the “three-month rule”, which Bustle described on May 21, 2024 as the idea that relationships often change around month three, when the honeymoon ends, and traced to a TikTok video with no date given (Bustle, 2024). It says nothing about kissing, and no page we could open sets a three-month wait before a first kiss.

Who usually kisses first?

We found no count of who initiates a first kiss on a date. Hughes, Harrison and Gallup (2007) asked students which sex generally initiates kissing, not on a first date, and for the stage before a relationship becomes sexual most men and most women answered that both are equally likely, on 248 answers (Hughes et al., 2007). Muddy Matches asked its members in 2012 who should make the first move, which is an opinion, and we leave those percentages out for the reason given below (Muddy Matches, 2012). Our view: whoever asks first kisses first, and asking is open to both of you.

How common is a first-date kiss?

We found no reliable count of how many first dates end in a kiss. The polls we read either measure attitudes or come from companies asking their own users.

The best-documented figure we found is the YouGov poll above, and it is about approval: 79% for a kiss, 81% for holding hands and 86% for hugging, none of it a count of what happened (YouGov, 2022).

Muddy Matches, a rural dating site in the UK and Ireland, polled 1,700 of its own members in 2012, a self-selected sample from one niche site, so we leave its percentages out (Muddy Matches, 2012).

Forum threads show the range without counting it. On Mumsnet, a British parenting forum, an April 2, 2023 thread with 21 replies asked whether skipping a kiss on coffee dates looks distant, and by our read the replies said comfort beats convention (Mumsnet, 2023). By our read of a January 23, 2021 thread with 84 replies, most posters said they usually kiss on a first date to gauge chemistry (Mumsnet, 2021).

Our reading: before you trust a claim about what share of people kiss on a first date, check who was asked, who chose to answer and whether the question was about what they think or what they did. A company poll of its own members fails the second check by design.

Does a first-date kiss mean anything?

Not in any way research has measured. We found no study linking a first-date kiss, or the lack of one, to a second date, a relationship or later happiness. The kissing studies we found are about something else.

Thompson, Hill and Record (2023) asked adults in relationships about their first romantic kiss with their current partner, usually years earlier, which makes it a study of memory in existing couples rather than of first dates (Thompson et al., 2023). In their two online samples of 208 and 234 US adults, idealized beliefs about that first kiss correlated weakly with the love people reported now (r = 0.25 in the first sample), and the authors point out that the design cannot show cause and that memories of the kiss may be biased.

Floyd and colleagues (2009) asked 52 adults in married or cohabiting couples to kiss more often for six weeks and compared them with a control group, and the kissing group reported lower perceived stress and higher relationship satisfaction, a result about established couples rather than first dates (Floyd et al., 2009).

Across 168 cultures, Jankowiak, Volsche and Garcia (2015) found romantic-sexual kissing documented in 46% of them, and more often in more socially complex societies, and the study says nothing about first dates (Jankowiak et al., 2015). Our reading: the kiss people expect at the end of a date is a cultural habit, not a biological checkpoint.

Our reading: none of this lets anyone read a future from one kiss on one evening, or from a kiss that did not happen.

What is kissing for, according to research?

The two questionnaire studies we found on this agree: people describe kissing as a way of learning about a partner and keeping a bond going, more than as a route to arousal. Neither looked at first dates.

Wlodarski and Dunbar (2013) used an international online questionnaire about how people rate and use kissing, and found more support for two functions, assessing a potential partner and maintaining attachment in a relationship, than for kissing as a way to raise arousal (Wlodarski & Dunbar, 2013). Their 902 respondents, 308 men and 594 women aged 18 to 63, were mostly from the US and the UK.

Hughes, Harrison and Gallup (2007) reached a similar picture with a questionnaire for US college students: respondents reported using kissing to assess partners and to monitor how a relationship was going (Hughes et al., 2007). The study had 1,041 student respondents, all reporting on themselves. The paper also reports differences between men and women, which we leave out here, because a group average says nothing about the person across the table.

Both studies rest on self-report: people describing what they believe kissing does, which is not the same as watching what it does. Online respondents and college students are also not everyone. Regain’s guide on this topic, updated June 30, 2026, cites the Hughes study too, and repeats a men-versus-women figure we could not match to the paper, so we do not reuse it (Regain, 2026).

Our reading: if kissing is partly how people check a match, a first-date kiss is something you can both choose to find out now or leave for another night.

How do you kiss on a first date?

With consent, and at a pace that leaves the other person room. Technique is outside this page. Our view, in four steps:

  • Ask, or pause. “Can I kiss you?”, or a lean that stops partway and waits. Anything short of a met lean-in is a question still open.
  • Start slow. A short kiss first leaves both of you an easy way to stop.
  • Stop at any hesitation. A pause, a stiffening, a hand that moves away: stop, and either check in or leave it there. Moving away is not agreeing.
  • Keep it short unless you both clearly want more. More is a new question, and the first yes does not cover it.

How to use this

  1. Ask, or pause and wait for a lean-in that is met. Basis: Rape Crisis England & Wales on what does and does not count as agreeing.
  2. Take a step back, a turned cheek or “not tonight” as a full answer. Basis: the same page, which says consent can be withdrawn at any point; the no-argument part is our view.
  3. Ignore the schedules. Basis: we found no study on kiss timing and no data behind the three-date, 90/10 or 3-3-3 rules.
  4. Judge the date by the date, then follow up the usual way. Basis: we found no study linking a first-date kiss to what happens next. If you want to see them again, what to text after a first date picks up from here.

Common questions

Is it a red flag to kiss on the first date?

No. A kiss on a first date that both people want is a choice, and we found no research that treats it as a warning sign. The warning sign is what someone does with a no: pressing, sulking, trying again later that evening or demanding a reason. That reaction is worth noting, and our glossary entry on red flags covers the wider pattern.

Is it normal to not kiss on a first date?

Yes. Plenty of first dates end with a hug, a wave or nothing at all, and we found no data suggesting that a date without a kiss went worse or changed what happens next. In YouGov's poll of 1,686 British adults in early 2022, 13% called a kiss on or just after a first date unacceptable and 79% called it acceptable (YouGov, 2022). Not kissing is a complete answer and needs no reason.

How many dates before the first kiss?

There is no tested number. We found no study comparing a first, second or third date as the moment for a first kiss, so the three-date rule and similar schedules are rules people pass around, with no data we found behind them. The part with a clear answer is consent: whenever it happens, a kiss follows a question asked and answered, or a lean-in that is met.

What is the 90/10 rule for kissing?

The 90/10 rule is a kissing tip that circulates online, and we found no study that tested it. It comes from the 2005 film Hitch, where the title character tells a client to go 90% of the way and let the other person come the last 10%. Our reading: the useful part is the pause, because it leaves room for an answer. A turned head or a step back is that answer, and it means no.

Is it okay to kiss on a first date from Hinge or Tinder?

Yes, on the same terms as any other first date. Meeting on Hinge, Tinder or any other app changes nothing about consent: a match, a flirty chat or an agreed plan to meet is not a yes to a kiss. That yes happens in person, on the night, by asking or through a lean-in that is met, and it can be taken back at any point.

Should you kiss on the second date?

If you both want to, yes, and if not, a second date without a kiss is as ordinary as a first. No study we found compared a first-date kiss with a second-date one, and the rules that circulate have no data behind them. Our rule of thumb is the same as for the first date: ask near the end of a date that ran long, when a no is as easy to give as a yes.

Sources

  1. What are the worst things to do on a first date? (Isabelle Kirk), YouGov UK, 2022-02-11
  2. First dates: results tables (1,686 GB adults, fieldwork January 31 to February 1, 2022), YouGov UK, 2022-02
  3. Myths vs realities, Rape Crisis England & Wales, accessed 2026-10-05
  4. Sexual Offences Act 2003, section 74 (Consent), legislation.gov.uk, accessed 2026-10-05
  5. Examining the Possible Functions of Kissing in Romantic Relationships (Wlodarski & Dunbar), Archives of Sexual Behavior, 42(8), 2013
  6. Sex Differences in Romantic Kissing among College Students: An Evolutionary Perspective (Hughes, Harrison & Gallup), Evolutionary Psychology, 5(3), 2007
  7. Is the Romantic-Sexual Kiss a Near Human Universal? (Jankowiak, Volsche & Garcia), American Anthropologist, 117(3), 2015
  8. Kissing in Marital and Cohabiting Relationships: Effects on Blood Lipids, Stress, and Relationship Satisfaction (Floyd, Boren, Hannawa, Hesse, McEwan & Veksler), Western Journal of Communication, 73(2), 2009
  9. Can a kiss conquer all? The predictive utility of idealized first kiss beliefs on reports of romantic love among U.S. adults (Thompson, Hill & Record), Frontiers in Psychology, 2023-12-07
  10. Why You Should (or Shouldn't) Kiss on a First Date, According to Experts (Mary Grace Garis), theSkimm, republished from Well+Good, 2024-09-09
  11. Why People Do Or Don't Kiss On The First Date (Erika W. Smith), Refinery29, 2019-07-02
  12. Should We Kiss On The First Date? Pros And Cons (Regain Editorial Team), Regain, updated 2026-06-30
  13. First Date Kiss: Should You Go All In And How Do You Approach It? (Elizabeth Entenman), Zoosk, 2023-03-14 (page also shows updated 2022-07-06)
  14. Kissing Poll Results (Andrew Mitchell), Muddy Matches, 2012-07-06
  15. The '3-6-9' Rule Can Help Determine If Your Relationship Will Last (Carolyn Steber), Bustle, 2025-09-24
  16. The 3-6-9 Dating Rule: How To Know If Your Relationship Will Last (Bre Avery), Brit + Co, 2026-01-05
  17. Have You Fallen Victim To The '3-Month Dating Rule'? (Carolyn Steber), Bustle, 2024-05-21
  18. Hitch (2005), script transcript hosted at springfieldspringfield.co.uk, Columbia Pictures (film); transcript site, accessed 2026-10-05
  19. Kissing and first date, Mumsnet (Relationships), 2023-04-02
  20. By asking if you always kiss on a first date?, Mumsnet (Am I Being Unreasonable), 2021-01-23